Ryvita limited edition jubilee packaging

* 1 min read

Sun Branding Creative were appointed to design a Limited Edition ‘Jubilee' pack for Ryvita Crispbread, celebrating the Great British Summer of 2012.

In a year of Jubilee celebrations and British Olympic success, it seemed everybrand wanted a piece of the patriotic pie. Appointed by Royal Warrant as “Manufacturers of Crispbreads” for many years, Ryvita's ‘Celebration of Britishness'was perhaps more credible than most.

Taking care to maintain the essence of the standard pack, the Limited Edition design presents a bold, confident graphic expression. This simple solution is in keeping with the more primitive print technologies that would have been prevalent at the time of Ryvita's foundation in 1930; thus achieving a vintage feel, and reminding us of Ryvita's heritage.

Though only intended as a design variant for the Original recipe crispbread, the design was so liked, it was rolled out across the Dark Rye, Multigrain and Sesame lines too. On shelf, the design attracted letters of praise from the shopping public, hailing it as a Jubilee design that “surpasses all the other memorabilia on offer!”

Sun Branding Creative (SBC) is a talented team of straight talking, results-driven creative thinkers and doers. We create engaging and effective Brand Packaging Design for retail brands and consumer goods, bringing brands to life with design solutions that command shelf standout, connect with shoppers and consumers, and crucially, achieve your commercial goals.