Parker Williams makes whisky bottles talk to each other

* Less than a min read

Parker Williams has designed new packaging for premium whisky brand Ballantine's Finest, which creates an illusion of the movement of light across the bottle by using electroluminescent technology.

Electroluminescent technology allows thin materials to emit light as an electric current passes through them and can be customised to create an animated sequence.

‘Parker Williams was appointed in December 2011 by Ballantine’s Finest brand owner Chivas Borthers, which needed an innovative way to capture the brand proposition ‘Leave an Impression’.’

The bottle needed strong visibility behind bars where light is poor in the on-trade environment of bars and clubs.

Recent Ballantine's marketing work had forged a link between the brand and music, which also had to be addressed in the design according to Parker Williams.

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