Packaging Queens

* 2 min read

Brands have a long tradition of capitalising on royal events – remember the Diana and Charles’ wedding, the silver and gold Jubilees just for starters, which at the time saw brands holding their own against the usual paraphernalia of tins, mugs, plates… and more mugs. This time round though, brands decidedly stayed away from the party. Whatever the reason, the #longestreign limited editions have been few and far between, and we can’t help but feel that they’ve missed out on a right royal opportunity (groan) – not to mention a chance to liven up shop shelves at a traditionally wearisome time of year. None the less, we’ve found three incarnations that adopted the same not-so-subtle stunt route, and made us smile in the process.

Kellogg’s ‘Queenflakes’

We wouldn’t say no to making mornings more glamorous and Kellogg’s seems to agree with us. The cereal maker has a royal warrant, the seal of approval from HRH herself, and this isn’t the first time it’s sent a nod her way. For the Diamond Jubilee Kellogg’s rolled out vintage designs from way back when. It’s boxes harked back to the 50s and what we’re sure the brand would assert as the beginning of our monarch’s love affair with the cereal. But it’s latest tribute trumps those understated, nostalgic boxes. ‘Queenflakes’ invite consumers to breakfast like a royal, complete with a regal red box. Even the golden ribbon ties in with the gold leaf flakes inside. With a lookalike to show you just how thoroughly ‘one’ is amused, this is opulence in the extreme.

Queen Quorn

Quorn has gone to town, even changing its brand name on the packaging of its ham variant for Ma’am’. It’s just disappointing that brand owner Marlow Foods didn’t go the whole hog and actually put it on shelves.


This last one definitely made us smile. It isn’t the most sophisticated salute to her Majesty but the flipped cap rendered gold got our attention. Yes, we understand that you’re mocking the British weather and punning on caps – but yes, it does work. Here’s to you, your Maj.