Age shouldn't define you; demographic is no indication of mindset. An ageing population presents many challenges for brands, marketers and designers, but along with those challenges come opportunities to not just engage the older generation, but everyone.
Expert trend advice
Industry experts offering their chief advice and top level statistics. Key contributions from Georgina Lee, Founder of The Age of No Retirement, Neil Nugent, Executive Chef of product development at Iceland, and Sun Branding Solutions very own Sonia Whiteley-Guest and Guy Douglass.
Design with older people in mind that's resulted in better results for everyone. Older people don’t necessarily feel old. They definitely don’t want brands to make them feel old. And they don’t want to be talked down to. The retailers who are getting this right are finding ways to engage without shouting about age.