What's new in drinks?

Fancy a tipple?

The drinks market is ever evolving. Whether out in a bar, or at home with friends, consumers are always seeking a new or different drink, ranging from an alcoholic tipple to ‘adult’ soft drinks, and cold-brew coffee. When it comes to alcohol, spirits is the fastest growing drinks category in the on-trade, and the yearly value is forecast to grow by nearly £800m, with further room for growth still. Soft drinks is also a category that is thriving, with sales worth £1.5bn in Britain, whether consumed by themselves as an alternative to alcohol or as a mixer to your favourite spirit. What effect has the ‘sugar tax’ had?

Download our latest eBook to read more about what will be affecting the drinks category, in the foreseeable future.

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