Turning up the heat on Frozen

Frozen food has had its ups and downs over the years, but we can now see that it has risen to become 2018’s best-performing category across food and drink, with a value that has shot up by 6.1% with a further growth in each subcategory, from ready meals to vegetables and desserts. So what’s changed in the past few years? A lot it turns out, most commonly the change in consumer perception of what frozen food actually has to offer. 

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