Five must-haves for managing colour consistency
Why do our colour experts spend their days in a windowless room with grey walls, wearing their most neutral outfits? They’re not dull… they’re just creating the perfect environment to manage colour.
Different viewing and lighting conditions, not to mention different substrates, can affect how we see a colour. Sitting next to a red wall is enough to project a warm cast over an object or proof, so what can you do to make sure the colour you’re viewing is correct, and not influenced by external colours?
There are several steps you can take to ensure you create the correct viewing conditions; these are our colour experts’ top tips:
1. Keep your décor neutral
Here at Sun Branding, we have a dedicated colour room which is completely grey, so there’s no risk of our proofs being affected. We’ve used a grey tone version of our logo to add some interest, but the vibrant colours had to go.
2. No flashy fashion statements
Our colour experts even keep their clothes fairly neutral, so as not to affect viewing conditions. Clothing can be difficult because it either absorbs colour or reflects it, and depends on the pigments of the clothing. So, no sequined jackets in your colour room!
3. Get your lighting right
Lighting is another very important consideration to take on board. It’s written that for colour viewing, lights should aim to be as close to the D50 spectral power distribution as possible. The standard requires not only that light sources used for colour viewing be a close match to D50, but also that this spectral measurement be accurate at the surface of the object you are viewing. We make sure our lighting is in accordance with the international standards organisation (iso); by living up to the iso standard for lighting, we can make sure that what we’re viewing is always on point.
4. Keep retouchers in the dark
You should also make sure that the lighting is darker where your retouchers sit so they don’t get any influence on the screens, as they need to be working from a neutral stance, and a controlled viewing environment.
5. Keep up with the DIY
Need help managing your brand and packaging colours? Drop us a line at email@example.com or call 01274 200700.