Some projections put AR and VR investment in retail at close to $30 billion by 2020, from almost nothing today. Is virtual reality shopping really the future? We consider technological advancements in VR, as well as Haptic technology, and what influence this could have on the world of e-commerce.
Will online shopping soon overshadow bricks and mortar retail – or even become our only option? We draw from futurologists, academics, tech specialists and packaging design experts to drill down into some of the burning questions surrounding online shopping.
Omnichannel is undoubtedly the future, but with many brands trying to clumsily merge their existing channels, as opposed to resetting and creating a true omnichannel experience, brands and retailers are feeling challenged to look at their brand experience across multiple platforms, as one journey, through the eyes of their consumers. We examine how to build a truly omnichannel offer.