About us

Sun Strategy is built on what our clients need, now and in the future. We draw upon our multi-disciplined expertise in four key areas: Consumer, Sustainability, Efficiency and Compliance to provide a unique service offering tailored to your goals. We have a track record of continually innovating with global brands and retailers to create strategies to transform the value of their business and measure customer success.

We've been constantly evolving to meet the needs of our clients and markets, ever since we opened in 1893

We have been working in the graphics industry since 1893, having started life as Gilchrist Brothers. We launched the first ever digital artwork studio in 1984, introduced Apple Macs in 1993, had the first ever colour scanner, produced the first ever piece of digital artwork and were the first company of our type to introduce a dedicated creative design studio in 1998.

In 1993, we took on our first packaging design client and over the next few decades, our business evolved to be the multi-disciplined packaging consultancy we are today.

We were bought by Sun Chemical in 2006 (who are in turn, part of DiC), becoming part of the biggest graphic arts businesses in the world. We changed our name to Sun Branding Solutions in 2008 to reflect this relationship.

We have a long history of working with major FMCG brands and retailers delivering multiple services over the years. Our teams are constantly monitoring packaging requirements as well as consumer and retailer behaviour across the globe to ensure we stay ahead in this fast-paced, ever-changing environment.

We have dedicated account teams embedded within our client locations globally, providing support and expertise both in-house and remotely. Services include strategic brand design, commercial and environmental consulting, structural packaging, artwork and reprographics, legal and technology solutions.

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In more recent years, we’ve established a number of new operations, including a client office in Bentonville, USA and graphics production sites in Chennai and Bengaluru.

We have the capability to manage projects from drawing board to shopping basket, all under one roof, delivered by multiple services working together as one joined up team. We have built our business by bringing the people and skills our clients need into our family.

Who we work with

We work with some of the biggest global names in retail and FMCG. Here are just some of the clients we’re proud to have supported.

Where we are


As a business we are driven by efficiency and connect via real time technology to unify creative, communication and commerce. We have offices across the UK, India and the US employing over 300 people.

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