Bright Packaging Futures
Sun Strategy: We draw upon our expertise in four key areas: Consumer, Sustainability, Efficiency and Compliance to provide a unique service offering tailored to your goals.
We provide innovative and responsible recommendations to help you achieve your packaging targets.
Together we create strategies to transform the value of your business and measure customer success.
When we think of sustainability we all think differently, from plastic contamination or recycling and recycled content or reuse and green energy right through to commercial sustainability. All are valid and thankfully there are brands out there facing into this need and doing some really great things for their customers and the planet.
There’s a huge opportunity for brands and retailers to tap into the growing demand for quality, service, innovation and value, when and how consumers want it. In this whitepaper we highlight nine key trends around the changes in consumer behaviour and provide recommendations on how to leverage their future demands.
Is plastic packaging your friend or foe? Making sustainable decisions that will retain your customers and attract new ones? Sustainability is high on every agenda and a great opportunity for brands and retailers to make a difference to the planet and your bottom line. Your customers want change, don’t stand still, so act now.
These days health is a hot topic and a growing concern. We’re all living longer and yet our waistlines are expanding, with over 27% of the UK population classed as overweight. In the US the figure is a whopping 39%. Consumers are more aware of their own personal health, becoming amateur health experts and they’re not willing to compromise.
News & views
The past year has seen much upheaval in the workplace and been strange for all, but maybe especially challenging for employees. For those of us lucky enough to have the opportunity, our homes have become our offices. We have converted spare rooms, dining tables, bedrooms and sheds into our workspaces and sometimes even into classrooms.
Retailers can no longer rely solely on conceptual brand values like reputation, heritage and goodwill. The rules are changing.
If ever there was a time for reflection, it’s now. In a year where we have lived (and continue to live) through a deadly global pandemic, devastating wildfires across several continents and one of the most brutal hurricane seasons, we all need a reason to be positive. The theme of World Earth Day 2021 is ‘Restore Our Earth’ and thankfully at its heart is optimism.
Is there a vegan revolution underway? There’s been an explosion of interest in vegan products and lifestyles over the last few years and whilst there’s definitely a gender bias towards female vegans the divide is shrinking.
I think it’s fair to say that Covid 19 is affecting all of our lives as we learn to cope with the challenges of social distancing, home schooling and working from home whilst the pandemic devastation unfolds around us directly effecting many lives.
Our Group Commercial Director Greg Lawson shares his thoughts on COVID-19 and how it's affecting the world we live and work in. Greg has 30 years of packaging expeience under his belt and has significantly influenced the packaging market in terms developing IT systems and strategies for the environmental impact of packaging across global supply chains.
We were privileged to be invited to The Grocer Breakfast Briefing on Packaging Sustainability held in The Gherkin with magnificent views over London. Although the view was definitely a topic of conversation over breakfast, the main topic of sustainable packaging was the reason we had all come together.
The purpose of food labelling is to help consumers make appropriate food choices. Labelling undeniably has a contribution to make in addressing how consumers choose foods to ensure their diet is healthy.
There’re literally thousands of health and beauty brands out there and so many of them revolve around cleaning your skin and hair. The industry has been scrutinised in the past for not having the best record when it comes to sustainability, with an excess of non-recylable plastic packaging being one of the biggest issues.
This year’s NPD (New Product Development) Food and Drink Conference provided insights into the latest consumer, shopper, health, packaging, retailer & market trends.
There is no doubt on the damage that packaging is doing to our oceans and marine life, and that this should not be shied away from.
There are some consumers who want to live ‘plastic-free’ lives and there are retailers who aim to provide ‘plastic-free’ products, but is this possible? And more importantly, is this the most sustainable solution for our planet?
Pressed for time, spoilt for choice and always wanting more; today’s consumers’ demand for convenience in every area of their lives presents a huge challenge for brands and retailers. We designed this infographic to give a bit of an overview as to what trends we're seeing in the convenience sector today.